Dec
12
SEO by TLC
Filed Under Blogging, Search Marketing | Leave a Comment
Real content posted regularly on a blog can get good exposure through feed readers, because in a feed reader the most recent posts move right to the head of the class. Are you a new site that bites badly at the heels of search result 101? That doesn’t matter to RSS readers like [...]
Dec
10
Tips for Nonprofits Meme
Filed Under Blogging, Nonprofits | 4 Comments
I’m starting a round of blog tag in support of nonprofits that have an online presence. The idea is to write up one tip for how nonprofits can benefit from an online presence, and challenge others to do the same. Don’t worry about having the same tip as someone else, as long as [...]
Dec
9
Powerful Taglines
Filed Under Blogging, Branding | Leave a Comment
Why are you and why should I care?
Will I remember you tomorrow?
Strong branding can help on both counts, and brand is all about identity. Business name and tagline are a powerful pair that can help to plant an entity’s identity into the memories and imaginations of readers.
From Nancy Schwartz’s Getting Attention blog:
Does your [...]
Dec
8
I am a Person of Wisdom
Filed Under Search News | Leave a Comment
It’s official, and SMS is sending me the t-shirt to prove it.
Congratulations! You are one of 10 lucky winners of the Search Marketing Standard Crossword Challenge. Please provide us with the URL of the website you would like us to link to and we’ll add you to the People of Wisdom list.
Your SMS t-shirt will [...]
Dec
7
Adding Post Author Avatars
Filed Under Tools and Tutorials, Wordpress | 3 Comments
One of the neat things about WordPress is that a non-programmer can add personalized tweaks fairly easily, with a basic understanding of nesting. The trick is to find what something is called and simplify goals. Simplification is often a matter of not requiring special treatment for specific situations, unless that is something you [...]
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