Comments on: Personal Branding, Personal Connection

By: Links Roundup - March 25th 2008

Links Roundup - March 25th 2008 — Tue, 25 Mar 2008 10:01:07 +0000

[...] Personal Branding, Personal Connection – Some good tips about branding your blog. [...]

By: Passion as a Content Development Strategy | AbleReach

Passion as a Content Development Strategy | AbleReach — Mon, 24 Mar 2008 19:14:50 +0000

[...] Expert Earning: Great article, tons of information. I have to agree with Betty Crocker comment. [...]

By: Expert Earning

Expert Earning — Mon, 24 Mar 2008 04:09:40 +0000

Great article, tons of information. I have to agree with Betty Crocker comment.

By: AbleReach

AbleReach — Sun, 23 Mar 2008 20:19:20 +0000

So if we all agree that the Betty Crocker brand would benefit from a blog, why is it that so many big companies are hesitant to enter the conversation?

Jenn, my first thought is that brand evangelists would be scary because they’d be hard to control. Maybe a first step would be some solid training in netiquette, for both the powers that be and the bloggers. After getting that out of the way, would they be less hesitant about what might happen online, in the wild?

By: AbleReach

AbleReach — Sun, 23 Mar 2008 20:08:41 +0000

@ Bob – Thanks for the subscribe, the Stumble, and the branding story. I like your Bay City Rollers story. As a name, it’s succinct, it rolls off the tongue nicely, and within that it has a flexibility they can use.

@ Linda – Good point about keywords. I think words can be selected via statistics about use and segmentation, but the impact of a keyword on a personal level is a psychological association. Consider the name “Betty.” Do you think “Betty Crocker,” Betty Ford,” Ugly Betty,” Betty Boop,” “Betty Davis” or “Brown Betty” – that last one is a Southern take on apple cobbler. Statistics are a reflection of the personal – why would someone use that word and not another?