The PPC “websites”, (whether they be extra pages within the domain of the original website, or be special websites constructed for the purpose of click- through-to-sales), are generally “Happy and Smiley” on the outside, i.e. their anchor text is usually the domain name of the original website.

Thus,everything. seems familiar, and it feels safe to “stroke that Kitty” as it were. But(!), what kind of ferocious looking alley-cat-of-website is on the other side of that text link?

And these PPC websites are usually, (if they’ve been done well), “contentless”, and tend to be like sales landing pages – not all the visage of your friendly Kitty any more! ;O)

I wonder if there’s data to show the searcher’s reaction to finding themselves on a “push-me-to-buy-this-product” sales page(s), as opposed to thinking that their search in Google had actually found them what they were looking for?