Why are you and why should I care?
Will I remember you tomorrow?
Strong branding can help on both counts, and brand is all about identity. Business name and tagline are a powerful pair that can help to plant an entity’s identity into the memories and imaginations of readers.
From Nancy Schwartz’s Getting Attention blog:
Does your organization’s tagline complement your org’s name, convey the unique value you deliver your community, and differentiate you from the competition?
Some Favorite Blog Taglines
Helping nonprofits succeed through effective marketing
Getting Attention’s tagline says in a very straight forward way what the blog aims to do.
Contains 80% Google
The tagline says what the blog is about, conveying focus, while adding 20% wiggle room for the rumors and hints that abound in our industry. The “scope” in “Blogoscoped” is an inspired play on words: to scope out, put under a microscope, to examine trends on the horizon with a telescope…
Making sense of contextual advertising
This one just makes sense, pun intended. It says what the blog is about, while repeating Jennifer Slegg’s personal name and the blog title.
putting the rarin back in librarian since 1999
Librarian.net’s tagline tells you that the author’s personality is wrapped up in how she lives her librarianship. Plus, you know there’s commitment behind the rarin: 1999 is an eon in Internet years. For more on Jessamyn West, check out her Wired profile: Don’t Mess With Librarians.
A new chapter every day
“A new chapter every day” infers that there is a book, while telling you it is constantly updated, growing, and current. Notice how he doesn’t say “there will be” a new chapter, use or any sort of fuzzy future promise words. The SEObook tagline is a statement of fact.
Never Mess With a Woman Who Can Pull Rank
I like Sugarrae’s tagline because it uses spice and humor to flaunt a little girl power.
Hat tip to Nancy Schwartz. If you are a nonprofit you may participate in her Nonprofit Tagline Survey. She’ll share guidance on best practices, and tips for improving your tagline when the Getting Attention Tagline Report is published in early 2008.