Category Archives: Branding

Just say NO to trust, and then what?

I have a post in the works about trust and marketing, and I’m stuck. I have issues. Specifically, I have issues with advertisers who don’t get that marketing is hand in glove with trust. I’m going to clear the air. … Continue reading

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A Preface to my Bouncing Baby Benchmarks

Question: What did I want from my 101 days? Answer: A sense of direction. An orientation beyond web design. Question: Why couldn’t I just pick some keywords to write about? Use that to form a bridge between my beloved web … Continue reading

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Questions for Readers, and a 101 Day Round-Up

I’m here with you and the spirit of WordPress, writing away on a gorgeous Spring weekend, to sum up a little of what’s gone on here over the last 101 days, and get reader feedback for some plans I’m cooking … Continue reading

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Personal Branding, Personal Connection

All branding that works is personal, because it makes some sort of personal connection. Sometimes personal is manufactured. Betty Crocker was a creation that represented a corporate brand. Sometimes, “personal” seems to spontaneously ooze from the people behind the brand. … Continue reading

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Kitty Kitty?

It’s been in the 20’s here lately. Our January average low is 32. My usual practice is to turn off the heat at night and pile on the blankets. Environmental awareness meets necessity: I’m both cheap and good. Sometimes mornings … Continue reading

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Identity Groundwork

Today I am making a commitment to 100 posts in 100 days. I’ll be using those 100 posts to explore how my personality and my values can be a foundation for my “brand,” as reflected in my blog and what … Continue reading

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Ritual, Manners, Branding, Identity

As I cast around for how I want this blog to develop, I’m constantly revisiting what impresses me about other individual blogger’s values. “Values” is not exactly the right term. What I’m talking about is more of an atmosphere that … Continue reading

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Powerful Taglines

Why are you and why should I care? Will I remember you tomorrow? Strong branding can help on both counts, and brand is all about identity. Business name and tagline are a powerful pair that can help to plant an … Continue reading

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