May
8
Just say NO to trust, and then what?
Filed Under Branding, Monetization | 1 Comment
I have a post in the works about trust and marketing, and I’m stuck.
I have issues. Specifically, I have issues with advertisers who don’t get that marketing is hand in glove with trust. I’m going to clear the air.
Yes, it’s true. I am going to rant. I’d put this [...]
Apr
14
A Preface to my Bouncing Baby Benchmarks
Filed Under Branding, Content Development, Social Networking | 2 Comments
Question: What did I want from my 101 days?
Answer: A sense of direction. An orientation beyond web design.
Question: Why couldn’t I just pick some keywords to write about? Use that to form a bridge between my beloved web stuff and a prospective audience?
Answer: Because keywords are only a part of the picture. [...]
Apr
12
Questions for Readers, and a 101 Day Round-Up
Filed Under Branding | 13 Comments
I’m here with you and the spirit of WordPress, writing away on a gorgeous Spring weekend, to sum up a little of what’s gone on here over the last 101 days, and get reader feedback for some plans I’m cooking up for this site’s theme.
My hope is to arrive at how the [...]
Mar
22
Personal Branding, Personal Connection
Filed Under Branding | 8 Comments
All branding that works is personal, because it makes some sort of personal connection.
Sometimes personal is manufactured. Betty Crocker was a creation that represented a corporate brand.
Sometimes, “personal” seems to spontaneously ooze from the people behind the brand. Joe and Mark, the two enterprising yard care teens who [...]
Jan
26
Kitty Kitty?
Filed Under Branding, The Meaning of Life | 1 Comment
It’s been in the 20’s here lately. Our January average low is 32. My usual practice is to turn off the heat at night and pile on the blankets. Environmental awareness meets necessity: I’m both cheap and good. Sometimes mornings are very cold – under 50 degrees indoors. The colder [...]
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