May

9

How to Answer the Telephone

Filed Under Content Development | Leave a Comment

A massage therapist gets a phone call:
Hello. I was referred to you by my doctor. I work long hours at a desk and…
Before the massage therapist hears another word, he is anticipating a series of topics. He already has an idea of which complaints are likely, and which muscle and nerve groups [...]

Apr

25

Mom Remodels WordPress

Filed Under Content Development, Wordpress | 4 Comments

Yup. That’s me. Empty nest and all, I am forever “Mom.”
::waves to a certain grown one who sometimes reads this blog::
I, the Mom afore mentioned, mentioned in my 101 Day Round Up earlier this month that I was up for doing a little documented WordPress theme redesign, starting with the WordPress default theme [...]

Apr

24

Free Beer? Not From Most Brochure Sites

Filed Under Content Development, Writing | 3 Comments

Yesterday Cre8asite had a brief fling with free beer.

I believe that the ability of a title tag and description tag to pull an unusual number of clicks in the SERPs is one of the most powerful parts of SEO. It can certainly yield traffic, put people in a certain mood… and the search engines might [...]

Apr

23

My Bouncing Baby Benchmarks

Filed Under Content Development | 10 Comments

My measures of success are a little different than most blogs. Though I like traffic and subscribers, at least a little, at this point my priorities are more towards personal connection, enjoying writing and the occasional nerd post. I’m all about the personal value judgment.
I did promise some statly benchmarks, so here [...]

Apr

14

A Preface to my Bouncing Baby Benchmarks

Filed Under Branding, Content Development, Social Networking | 2 Comments

Question: What did I want from my 101 days?
Answer: A sense of direction. An orientation beyond web design.
Question: Why couldn’t I just pick some keywords to write about? Use that to form a bridge between my beloved web stuff and a prospective audience?
Answer: Because keywords are only a part of the picture. [...]

Apr

7

Blog Post Ideas For the Technology Avoider

Filed Under Content Development | 7 Comments

When an Internet marketing professional sees the phrase “blog post ideas” they’ll automatically think of two things: keywords and users. The hard core technology avoider lives on a different island; they are instantly lost. Only the hearty among them will ask, “What is a keyword, and what is a user?”
You and I know [...]

Apr

5

Breaking, Building and Leaning Into Limits

Filed Under Content Development, The Meaning of Life | 4 Comments

Nature fumbles all the time. Things break. Early sprouts freeze and die back. Erosion takes down hillsides, even hillsides where humans have not clearcut. In the long run, our trying to catch up with nature is what ends up looking more damaged. Nature has built-in ways to compost and recycle [...]

Mar

31

Blog Content: Values and Strategy

Filed Under Content Development | 5 Comments

I want this blog to be open-ended. I don’t want to make content for a defined goal, in the traditional sense of writing to serve the audience of a niche. I want my “niche” to be my fascination with how connections happen online… or basically whatever makes me think, and I’m a pretty [...]

Mar

24

Passion as a Content Development Strategy

Filed Under Content Development | 10 Comments

I’ve been reading and writing a lot about developing a personal sense of branding and identity since the first week of January. Before getting too busy with planned content generation for my new blog I wanted to feel out what matters to me on a gut level: inner mission first, then building a brand [...]