Tips for Nonprofits Meme

I’m starting a round of blog tag in support of nonprofits that have an online presence. The idea is to write up one tip for how nonprofits can benefit from an online presence, and challenge others to do the same. Don’t worry about having the same tip as someone else, as long as your take on the tip adds something to the original idea.

This meme comes with four guidelines:

  1. Offer one tip
  2. Tag three people. Bonus points for including blogs that support or represent nonprofits.
  3. Please link back to this page. If you link, I will contact you about including your tip in a compilation of tips generated by this meme.
  4. Remember to pass on the guidelines

Here’s my tip:

Actions are Local, Content is Global

Let’s say your nonprofit weather proofs housing for low income people in Ruralville County, and only in Ruralville County. Your clients are primarily the elderly, single moms with newborns and disabled people who are living independently. Your locally focused content creation strategy may be very specific to your clients, your nonprofit and your county, but don’t stop there.

Weather proofing for low income groups is an international issue, and weather proofing in general has financial and environmental benefits world wide. Your nonprofit may be a small local enterprise, but it has expertise in weather proofing: why not try to rank for terms related to weather proofing?

Develop a resource, and use that resource to bring in traffic. Traffic can lead to donations and other kinds of support.

Be Creative

A section about weather proofing windows could feature a comprehensive guide that is offered as a for-donation download. The download could be co-branded between your nonprofit and a sponsor that markets windows.

Multiply by however many ideas you can come up with and repeat.

Here are my tags:

My first tag goes to Skitzzo of SEO Refuge, in honor of the nonprofits meme he started at the Refuge last April.

I’m also tagging Joe Dolson, accessibility ace, with a salute to our mothers, both of whom work in the nonprofit sector.

My last tag goes to Nancy Schwartz’s Nonprofit Marketing: Getting Attention. Nancy’s blog was a find via my own mom, a brand new blogger, and her quest to learn about using the Internet to help the Louis Braille School.

My last, last tag goes to the ever-generous Kim Krause Berg. I know, I know, that makes four tags, but I couldn’t start my first meme without tagging my friend and role model Miz Cre8pc.

Blog Tag: When I’m not doing SEO

Kim Krause Berg tagged me for the meme “When I’m not doing SEO…” which was started by Shimon Sandler a few days ago.

What I like most is looking at the way connections are made, online and off. For the last few years my offline life has been shrinking, but if I get really quiet and squint just right I can still see signs of life separate from the online connectivity of “SEO.”

I Cook

Slow cooking is a good way to anchor a long day. I like to start a batch of something in the morning and baby it off and on throughout the day, as I work my way through a project connected with my online life. Winter favorites are home made soup, yeast bread or a turkey. I like multi-day projects that can be frozen in meal-sized portions. One recent experiment was a four cheese manicotti with spinach and toasted walnuts – yummy, though a bit of a pain to stuff without splitting, so next time it will be cannelloni or lasagna roll-ups.

I am a Sci Fi Couch Potato

I’ve probably seen every episode of every Star Trek related thang at least five times, and though I have a rotten memory for real people’s names I am a sponge for sci fi trivia. Did you know Carol Burnett was in an early 1960’s episode of The Twilight Zone, long before she was famous? Or that the father of Next Generation’s Q was a serious oboist? For some reason I do!

Other Stuff

I do a little bird watching, and a little knitting and sewing. I garden, which involves a fair amount of negotiating with deer. I walk. I read, browse art and photography, and draw. I love learning, researching and inventing.

For “When I’m Not Doing SEO”, I tag:

Miriam Ellis-Loraditch
Yuri Filimonov
Lee Messenger

The Rules

1) Say who tagged you, and link to them.
2) Tag 3 other bloggers.